BMW is definitely an auto manufacturer who focuses on the drivability of their cars beyond all else.  They’re short on getting “options” to work well.  What do I mean?  Read on …

You want the iPod interface or a CD changer?  You can’t have navigation or satellite radio.  You want Bluetooth?  You can’t have SOS services.

My current challenge is I want to have the Bluetooth module installed so I can use my Audiovox 5600 phone in complete hands-free mode, but the service department called me today and said that I can’t do that if I use the SOS feature.  It’s really unfortunate, because I find comfort in knowing that I have BMW Assist at the push of a button. The sad thing is I hope I never have to use the SOS feature – and I know I’ll use Bluetooth every freaking minute I’m in the car, but I don’t want to give the security of SOS.

What to do, what to do.