A few weeks back I was deciding if I wanted to join the masses to get my copy of Harry Potter and the Deathly Hallows on release day or just pre-order it from amazon.com and wait for it to arrive. Amazon sent me a marketing e-mail, claiming that if I pre-ordered by noon the day of the e-mail's arrival, I could receive the book at half-price and they would guarantee release day delivery or my purchase was free.

Hmm. Half price. Release day deliver. I was willing to pay full price and wait a few days past release to get it. Sold! And at 3:30PM today, UPS arrived with an Amazon custom-branded Harry Potter and Deathly Hallows box clearly marked in red not to be opened or delivered before July 21, 2007.

Amazon continues to impress and continues to receive my business. Great job, Amazon!